About {{NAME}}

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Why it exists

Outreach usually lives in two places that never meet: a search someone ran once and cannot repeat, and a list of names nobody has opened for a month. By the time the message gets written, the reason that person was added has been forgotten.

Rally puts the finding and the following-up in one place. Search a topic and it reads X, TikTok and YouTube for the creators driving it, ranking the ones aligned with your brand ahead of the ones set against it, because reach alone brings back the wrong people: a broad term belongs to whoever argues about it loudest. Enrich reads a creator's own recent posts, so the opener can refer to what they actually said rather than to a guess. The board then carries each prospect through contacted, interested, agreed, live or declined, and tells you who is overdue a follow-up.

Sending stays by hand

Rally writes the message. A person sends it. That is a decision rather than a missing feature: no platform offers a cold-DM API, automating around that is both a terms problem and a reputation one, and a first approach is worth more when someone actually chose to send it.

Built for more than one brand

A brand is configuration, not code, and so is the voice its drafts come out in. Adding one is a row rather than a rebuild, and each brand carries its own outreach guidance, so a draft stays on that brand's values. Where a brand has said a creator is not for it, Rally refuses to write the message rather than writing it anyway.

Who is behind it

{{NAME}} is one of the hw-tools family, operated by {{OPERATOR}}. Each tool in the family stands on its own: its own app, its own address, its own data, sharing one sign-in and one look.

Get in touch

Questions, ideas, or feedback are welcome. Email us at {{CONTACT_EMAIL}}.